IPC Case Study.

http://www.ipcmedia.com/about/companyhistory/

http://www.ipcmedia.com/

http://en.wikipedia.org/wiki/IPC_Media

Hisotry
1800's - The Field was the first newspaper launched in 1853 with 24 pages. within a year it became the largest newspaper in Europe. It had its own creator throughout the Crimean War and its November 18, 1854 issue ran a sequence of personal histories of those who took part in the Duty of the Light Brigade.

Competitions played a main part in sales advertisings for all early IPC headings, and nothing more so than the extraordinary prize offered by the inexperienced magazine, Answers, in 1889 – the then unheard of fortune of £1 a week for life to any reader who could guess the amount of gold and silver in the Bank of England on a specified date.

Early 1900's - The first of the new century saw the arrival of three titles set to become part of IPC Media many years later – Yachting Monthly, Cage Birds and Motor Boat.
1920's - Woman & Home entered the market in 1926, and by its third birthday in 1929 had grown to a steady 144 pages, majoring on fiction.
Odhams launched the new monthly Ideal Home in opposition to Newnes' Homes & Gardens


1940's - A key wartime role was played by IPC's women's weeklies, keeping up the morale of Britain's women and supplying an essential information service on behalf of the Government.


1960's - Life for magazine staff would never be the same again following the 1963 formation of theInternational Publishing Corporation, bringing together the three rival magazine companies,Newnes, Fleetway and Odhams Press. Traditional competitors found themselves all working for the same parent company – Ideal Home and Homes & Gardens, Woman and Woman's Own, to name but a few.



 
1980's - IPC announces the formation of European Magazines Ltd., a joint venture company with Groupe Marie Claire to launch the UK edition of the international title in 1988.
IPC embarks upon the biggest sales campaign in its history, spearheaded by 21 of its top editors – the first ad features 'Four of Britain's Most Influential People' – the editors of its women's weeklies.


2000's - New millennium, new name – IPC Magazines is renamed IPC Media in 2000, a new identity to go hand-in-hand with a strategy based on being a brand-centric business.
IPC Media develops great new digital media brands such as housetohome, goodtoknow andshooting UK.




Publications they have been associated with:

To what extent should magazines be held responsible for the social ramifications of the representations they offer?

In each of the magazine covers i have chose the similarities are:
1)well known famous star on the cover.
2)3 basic colours on the covers.
3)have coverlines.
4)have a bold masthead.
5)have a number on the front cover in bold.

To what extent should magazines be held responsible for the social ramifications of the representations they offer?

The extent in which magazines should be held responsible for the social ramifications of the representations they offer is they are responsible for almost 90% of it.

Almost every magazine has “sexually-explicit material which is potentially in breach of the industry's editorial code.” Many complaints have been made to a variety of teen magazines, as they believe that magazines are teaching 11-15 year olds to look the ‘right’ way, most teen magazines have many different cover lines with things like; "Dress to impress." "Easy hair makeovers." "Find the perfect hair, makeup, and style for you!" "Be a knockout!" This is ‘brain washing’ teens and making them feel like they don’t look ‘pretty.’ Most teenage girls take this to heart and make them want to change something about themselves to make them look ‘good.’

I don’t think the “sexually-explicit” material should be totally removed from teenage magazines, I think that they should only put small amounts of it in a few pages of the magazine and try and make it less “sexually-explicit”.

I think that magazines need to cut down on how many ‘new looks’ they put in the magazines as its making teenage girls feel as if they’re not pretty and want to look like the people in the magazines.

I feel as if magazine cover lines need to be replaced with something simple but catchy but not sexual/raunchy. Some images used in the magazines and covers are a bit too revealing so I think that the magazine companies need to take a step back on it and make them wear fashionable clothing which will inspire the teens instead of making them envy all of the stars with amazing clothes which are large amounts of money. Hair and Beauty tips need to be left as simple things like easy things to do for people ages from 11-15. 

Many people will agree that teens are being shown promiscuous things in magazines and turning them into something they’re not, its making them wear clothes that are suited for older teens, making them wear more make-up than needed and making them look fake.

I conclude that magazines need to cut down on the amount of fake things they put into magazines, stories that are sexually explicated and images that are too raunchy for teens to see.

(quotes taken from)

http://www.telegraph.co.uk/culture/culturenews/4990907/Teen-magazines-are-sexualising-readers-says-watchdog.html

http://www.associatedcontent.com/article/30544/popular_teen_magazines_and_their_possible.html