IPC Case Study.

http://www.ipcmedia.com/about/companyhistory/

http://www.ipcmedia.com/

http://en.wikipedia.org/wiki/IPC_Media

Hisotry
1800's - The Field was the first newspaper launched in 1853 with 24 pages. within a year it became the largest newspaper in Europe. It had its own creator throughout the Crimean War and its November 18, 1854 issue ran a sequence of personal histories of those who took part in the Duty of the Light Brigade.

Competitions played a main part in sales advertisings for all early IPC headings, and nothing more so than the extraordinary prize offered by the inexperienced magazine, Answers, in 1889 – the then unheard of fortune of £1 a week for life to any reader who could guess the amount of gold and silver in the Bank of England on a specified date.

Early 1900's - The first of the new century saw the arrival of three titles set to become part of IPC Media many years later – Yachting Monthly, Cage Birds and Motor Boat.
1920's - Woman & Home entered the market in 1926, and by its third birthday in 1929 had grown to a steady 144 pages, majoring on fiction.
Odhams launched the new monthly Ideal Home in opposition to Newnes' Homes & Gardens


1940's - A key wartime role was played by IPC's women's weeklies, keeping up the morale of Britain's women and supplying an essential information service on behalf of the Government.


1960's - Life for magazine staff would never be the same again following the 1963 formation of theInternational Publishing Corporation, bringing together the three rival magazine companies,Newnes, Fleetway and Odhams Press. Traditional competitors found themselves all working for the same parent company – Ideal Home and Homes & Gardens, Woman and Woman's Own, to name but a few.



 
1980's - IPC announces the formation of European Magazines Ltd., a joint venture company with Groupe Marie Claire to launch the UK edition of the international title in 1988.
IPC embarks upon the biggest sales campaign in its history, spearheaded by 21 of its top editors – the first ad features 'Four of Britain's Most Influential People' – the editors of its women's weeklies.


2000's - New millennium, new name – IPC Magazines is renamed IPC Media in 2000, a new identity to go hand-in-hand with a strategy based on being a brand-centric business.
IPC Media develops great new digital media brands such as housetohome, goodtoknow andshooting UK.




Publications they have been associated with: