In this analysis I will be overlooking who the target audience is for the magazine cover, how the magazine cover has attempted to appeal to them and what conventions of cover design are evident.
I feel that this magazine cover's target audience is females as the colours they have used to create the layout are more suited to females as they are pink, grey and white. The colours are used to attract female attention so make them want to buy it. The colours will appeal to women more than men this is because we normally link colours like pink to women.
The Image on the front of the magazine cover would mostly appeal to women because she is an idol to young women this is because she’s a big star in the UK and USA and has a lot of younger fans. The Age group this will appeal to would be from any age but would range from the 15-24 mark; this is because there are many young fans of Beyoncé and they are more likely to read magazines like this.
The cover has attempted to appeal to the target audience by using a big star like Beyoncé this creates a big appeal as she is a well known star across the world and many people enjoy her and her music. They have also tried to appeal to the target audience by using different fonts in the sub headings to create more effect which draws the reader in and makes them want to read more.
The conventions of cover design used in this magazine cover are that they have used a strong masthead on the cover. It’s bold so it’s easy to read, it’s white so it stands out to the background, it’s big so people will recognize it automatically and it’s a different font to the others on the front cover. They have also used a main image for the front cover, this shows that they want the star to be noticed and for people to notice the famous idol so it will attract more people if they know who the star on the front cover. They have used cover lines on the cover of the magazine and it’s outlining Beyoncé’s body to make her stand out and it’s not taking the focus off her image it’s complimenting it.
