Glossary of terminology that is associated with magazine design.

Glossary
-Terminology that is associated with magazine design.

Masthead

• The name of the magazine displayed in the typeface in which it is designes. This is the visual branding of the title and is usually done in a unique typeface to be very recognisable.

Dateline

• Month and year of publication, often with the price. Note that a monthly magazine usually hits the news-stands a month before the cover date.

Model Credit

• This says 'Shania:so hot.' It is unusual for such a credit to appear on the cover.

Coverlines

• Cosmopolitan uses a lot of cover lines, which are distributed around the main image without detracting from it too much.

Main cover line

• this is very large- taking up about a quarter of the cover area - and comes in three layers, each with a different colour. It promotes the use of naked male centerfolds, a feature of Cosmopolitan in the UK since its first issue. Note it is positioned against the models shoulder so it shows up clearly.

Left Third

• In westen countries, the left third of the cover is vital for selling the issue in shops where the magazine is not shown full-frontage. The tittle must be easily recognisable in a display of dozens of competitors. The start of the masthead is important here.

Bar code

• standard barcode used by retailers.

Selling Line

• Short, sharp description of the title's main marketing point ('The world's No 1 magazine for young women') or perhaps setting out is editorial philosophy.

Callout text from an article that is displayed on a page to entice readers and break up a page visually. Cover Mount A gift stuck to the front cover of the magazine. Footer In wordprocessing, the line of text that appears below the main text area. Usually used for page number, date, etc.  Keyline Line of space around an images to separate it from other elements. Sells Sentence after a headline and before an article begins that 'sells' a feature to a reader. Used in NatMags job advertising as 'heads and sells'. A standfirst. Sidebar short article related to main topic on page, usually in a box or given a special typographical treatment. Tip-on card or other object stuck on to a page. (http://www.magforum.com/glossarya.htm)